Client Name: Carry-On Trailer | Project Role: Designer/Illustrator
Website: www.carry-ontrailer.com/resources/safer-towing
As a part of federal regulations Carry-on Trailer needed a new campaign to emphasis proper towing techniques and safety regulations.
How best to reach Carry-on Trailer’s customers to let them know the latest safety and trailer maintenance tips. Most of their audience is on Instagram so it was important to create visually impactful images.
A new landing page and blog was created to various Instagram posts. Using custom vector illustrations, most images can stand on their own or be a part of that week’s tip. Gifs were used to highlight tips around speed and distance.