Client Name: Pigtails & Crewcuts | Project Role: Lead Designer
Website: www.pigtailsandcrewcuts.com
Revitalize the Pigtails & Crewcuts brand to be more energetic and kid-focused.
At the beginning of our partnership, a rebrand was in order due to ineffective ads and a disengaged franchise system. The new look had to work well in markets in Rochester, NY and Honolulu, HI.
The 45+ franchisees had to approve the final look and feel comfortable using the design elements in their own marketing materials.
Overall we simplified the amount of information included on all marketing materials. Our focus was simplify the messaging across the franchise.
We chose to use bouncy, thicker fonts, brightly colored text bubbles and fun brand elements to create a vibrant, fun brand that kids will love and parents will connect with.
